01
A two-person masonry crew
Calls come in from the top of a ladder, estimates live in the truck, and invoices go out when someone finds the time.
A missed call is a lost job.
Every call is answered, logged, and tied to a customer.
The quote is in a notebook.
The estimate becomes the job, then the invoice, without retyping.
Reviews happen if someone remembers.
The ask goes out while the work is still fresh.
Five subscriptions become one.